Over the past 20 years, our industry has become more complex and disconnected.

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This has created undue strains and burdens on marketing organizations and teams leading to higher labor costs, increased workforce turnover, deteriorating unit economics, decreasing levels of customer service, lower efficacy of paid advertisements, reduced gross margins, and declining profitability.

 

As new channels and formats are introduced, new supplemental and peripheral technologies and solutions are brought forth, creating new skill sets, guidelines, rules, and standards for marketers to consider and implement.

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Additionally, post-pandemic, we’ve been hearing about media companies experiencing massive shortages of workers and talent, leading to a cascading amount of work, stress and exhaustion for those in our industry. It is enormously difficult to run an efficient, happy, healthy, and fast-growing business when dealing with this amount of complexity, disconnection, and operational chaos spread over an insufficient talent supply.

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Today, we are seeing a lot of consolidation due to the shrinking margins and economic factors. Increasingly, agency owners are accelerating conversations around partnerships, mergers and acquisitions.

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For some, this time can be increasingly stressful and overwhelming.

 

Yet, those who lean into change and new opportunities can experience abundance, growth, and economic freedom.